In the Introduction to Entrepreneurship program students will learn key entrepreneurial skills through immersive activities to kick start their business. Ideal for students who are just embarking on their entrepreneurship journey.
Startup ideas usually come from an untapped opportunity or an identified problem or frustration that is personally experienced. In this section we will uncover how to unpack a problem/opportunity, distill this into a succinct statement that will be used throughout the program.
Understanding what value a startup provides is the backbone of all profitable business. In this module we will explore customer segments and the value the startup is aiming to provide.
This module is about how to develop the minimal viable startup offering based on the problem and value proposition. We will explore how to test our offering using digital and non digital processes.
The program culminates with an exercise in branding identity and preparation for pitching.
- Your will learn critical entrepreneurial and employability skills, such as problem solving, customer centric design, business model development, and branding and presentation skills
- You will learn about the value proposition map and business model canvas – two important tools used in the startup sector globally
- Depending on student numbers you may work independently or in teams to design an original product prototype to address a real-world problem
Two Day Program Schedule
I think it was a great way to do the program online and wish that my classes at school used similar techniques.
I personally liked this program as it didn’t require much intense work as it was very laid back with plenty of time given to all elements.
My overall experience was awesome i really enjoyed the class. The teacher made me feel welcomed into this class and I really loved the experience. Thank you very much for this experience
I really enjoyed this program and liked the approach that it took towards providing students with developing an idea.
The Introduction to Entrepreneurship Program provided our students the knowledge and skills to engage in the entrepreneurship process within a supportive and collaborative learning environment. They were able to identify, share and explore their business idea within a start-up framework from ideation through to a 2 minute pitch presentation using the latest online tools; Miro, Canvas, CAD.
The program allowed them to develop an MVP as they received personalised expert guidance and advice on their business idea. They enjoyed the applied learning experience and gained valuable IT, communication, problem-solving and presentation skills. An overall, great introduction into entrepreneurship that fosters student voice and agency in learning.