Introduction to Entrepreneurship

Program Overview

The Introduction to Entrepreneurship introduces students to the methodologies used in startups globally. Students will rapidly learn through practical activities the entrepreneurial mindset, ideation, MVP, prototyping, customer discovery, how to test their business idea, iterations, branding and pitching. By the end of the program students will have experienced a complete cycle of how to test a ‘business idea’ which will enable them to either iterate or pivot.

Introduction to Entrepreneurship is an entry level structured entrepreneurial program delivered virtually and face to face by a highly skilled team from the Tech Schools and partner organisations.

The backbone of the program centres on the application of lean entrepreneurship methodologies through experimentation and hypothesis testing widely used in start-ups and increasingly enterprise, namely:

• Business model canvas,
• Value proposition design, and
• Rapidly testing business ideas.

Students will cover entrepreneurial vs enterprise mindsets, ideation, prototyping, MVP, a series of key experiments to test their idea, iterating, branding, marketing amplification, and developing a comprehensive pitch.

Throughout key stages in the program students will be required to record their key learnings and next steps, in preparation for their 60 second pitch at the Virtual Pitch Exhibition. The Pitch Event provides an opportunity to celebrate the critical skills of entrepreneurship, lean methodology and business model solutions students have learnt.

Tailored mentorship by In2Science and business mentors drawn from the community, will provide critical feedback on student ideas throughout the program to stretch their thinking and ability.

Graduates from this program will have the opportunity to apply to our Student Start-Up Academy – Victoria’s only student business incubator.